After 32 years, IECHO has started from regional services and steadily expanded globally. During this period, IECHO gained a deep understanding of market cultures in various regions and launched variety of service solutions, and now the service network spreads throughout many countries to achieve global localized services. This achievement is due to its extensive and dense service network system and ensure that global customers can enjoy fast and professional technical support in time.
In 2024, the IECHO brand entered the new strategic upgrade stage, delving deeper into the global localization service field and providing service solutions that meet local market and customer needs. This upgrade demonstrates IECHO’s grasp of market changes and strategic vision, as well as its firm belief in providing excellent services to global customers.
To align with the brand strategy upgrade, IECHO has launched the new LOGO, adopting modern and minimalist design, unifying brand discourse, and enhancing recognition. The new LOGO accurately conveys the core values and market positioning of the enterprise, enhances brand awareness and reputation, strengthens global market competitiveness, and lays a solid foundation for the booming and breakthroughs of the business.
Brand Story:
The naming of IECHO signifies profound meaning, symbolizing innovation, resonance and connection.
Among them, “I” represents the unique strength of individuals, emphasizing respect and admiration for individual values, and is a spiritual beacon for pursuing innovation and self breakthrough.
And ‘ECHO’ symbolizes resonance and response, representing emotional resonance and spiritual communication.
IECHO is committed to creating products and experiences that touch people’s hearts and inspire resonance. We believe that value is the the profound connection between the product and the consumer’s mind. ECHO interprets the concept of “No pains,no gains”. We deeply understand that there are countless attempts and efforts behind success. This effort, resonance, and response are the core of the IECHO brand. Looking forward to innovation and hard work, make IECHO a bridge to connect individuals and stimulate resonance. In the future, we will continue to move forward to explore a wider brand world.
Break the bondage of text and expand the global vision:
Breaking away from tradition and embracing the world. The new logo abandons single text and uses graphic symbols to inject vitality into the brand. This change highlights the globalization strategy.
The new logo integrates the three unfolded arrow graphics elements, which reflects the three major stages of IECHO from starting to the national network and then to the global leap, reflecting the company’s strength enhancement and market status.
At the same time, these three graphics also creatively interpreted the “K” letters, conveying the core concept of “Key”, indicating that IECHO attaches great importance to core technology and pursues technological innovation and breakthroughs.
The new logo not only reviews the company’s history, but also depicts the future blueprint, shows the tenacity and wisdom of the IECHO’s market competition, and the courage and determination of its globalization path.
Casting quality background and continuing corporate genes:
The new logo adopts blue and orange color, with blue symbolizing technology, trust, and stability, reflecting the professionalism and reliability of IECHO in the field of intelligent cutting, and promising to provide customers with efficient and intelligent cutting solutions. Orange represents innovation, vitality, and progress, emphasizing the driving force of IECHO’s motivation to pursue technological innovation and lead the development of the industry, and symbolizes its determination to expand and move forward in the process of globalization.
IECHO released a new LOGO, which marked a new stage of globalization. We are full of confidence and will work together with global partners to explore the market. “BY YOUR SIDE” promises that IECHO has always walked with customers to provide high -quality support and services. In the future, IECHO will launch a series of globalization initiatives to bring more surprises and value. Looking forward to wonderful development!
Post time: Aug-05-2024