Mushure memakore makumi matatu nemaviri, IECHO yakatanga kubva kumatunhu masevhisi uye yakawedzera kuwedzera pasi rose. Munguva iyi, IECHO yakawana nzwisiso yakadzama yetsika dzemusika mumatunhu akasiyana uye yakatanga akasiyana-siyana ekugadzirisa sevhisi, uye ikozvino network yebasa inopararira munyika dzakawanda kuti iwane mabasa epasi rose. Kubudirira uku kunokonzerwa neyakakura uye dense service network system uye ive nechokwadi chekuti vatengi vepasi rose vanogona kunakidzwa nekukurumidza uye nehunyanzvi rutsigiro rwehunyanzvi munguva.
Muna 2024, mhando yeIECHO yakapinda mudanho idzva rekusimudzira, ichiongorora zvakadzama mundima yepasi rose yebasa renzvimbo uye nekupa mhinduro dzemasevhisi dzinosangana nemusika wemuno uye zvinodiwa nevatengi. Kukwidziridzwa uku kunoratidza kubata kweIECHO kwekuchinja kwemusika uye chiono chehurongwa, pamwe nekutenda kwakasimba mukupa masevhisi akanakisa kuvatengi vepasirese.
Kuti ienderane neiyo brand strategy yekusimudzira, IECHO yakatanga iyo LOGO nyowani, ichitora yazvino uye minimalist dhizaini, kubatanidza mhando hurukuro, uye kuwedzera kuzivikanwa. Iyo LOGO nyowani inonyatso kuburitsa zvakakosha uye musika wakamira bhizinesi, inosimudzira ruzivo rwemhando uye mukurumbira, inosimbisa kukwikwidza kwemusika wepasi rose, uye inoisa hwaro hwakasimba hwekukura uye kubudirira kwebhizinesi.
Brand Nyaya:
Mazita eIECHO anoreva zvakadzama, anofananidzira hunyanzvi, resonance uye kubatana.
Pakati pavo, "Ini" inomiririra simba rakasiyana revanhu, rinosimbisa ruremekedzo uye kuyemura kwehunhu hwemunhu, uye chiratidzo chemweya chekutsvaga hunyanzvi uye kubudirira.
Uye 'ECHO' inomiririra resonance uye mhinduro, inomiririra resonance yemanzwiro uye kutaurirana kwemweya.
IECHO yakazvipira kugadzira zvigadzirwa uye zviitiko zvinobaya mwoyo yevanhu uye zvinokurudzira resonance. Isu tinotenda kuti kukosha ndiko kubatana kwakadzama pakati pechigadzirwa nepfungwa dzemutengi. ECHO inodudzira chirevo che "No pains, no gains". Tinonzwisisa zvikuru kuti kune kusaverengeka kuedza uye kuedza shure kwekubudirira. Kuedza uku, resonance, uye mhinduro ndiwo musimboti weiyo IECHO mhando. Tichitarisira kutsva uye kushanda nesimba, ita IECHO bhiriji rekubatanidza vanhu uye kukurudzira resonance. Mune ramangwana, isu ticharamba tichienderera mberi nekuongorora yakafara brand world.
Dzvanya husungwa hwemavara uye wedzera chiono chepasirese:
Kusiya tsika nekumbundira nyika. Iyo logo nyowani inosiya chinyorwa chimwe chete uye inoshandisa graphic zviratidzo kupinza simba mumhando. Shanduko iyi inoburitsa zano rekudyidzana kwepasi rose.
Chiratidzo chitsva ichi chinosanganisa zvinhu zvitatu zvakafumurwa zvemuseve zvemifananidzo, izvo zvinoratidza matanho makuru matatu eIECHO kubva pakutanga kuenda kunetiweki yenyika uyezve kusvetuka kwepasirese, zvichiratidza kuwedzera kwesimba rekambani uye chimiro chemusika.
Panguva imwecheteyo, magirafu matatu aya akadudzira nehunyanzvi mavara e "K", achiburitsa pfungwa ye "Kiyi", zvichiratidza kuti IECHO inokoshesa zvikuru tekinoroji uye inotsvaga hunyanzvi hwetekinoroji uye kubudirira.
Chiratidzo chitsva hachingotaridzi nhoroondo yekambani chete, asiwo chinoratidza hurongwa hweramangwana, chinoratidza kushingirira uye huchenjeri hwemakwikwi emusika weIECHO, uye kushinga uye kutsunga kwenzira yayo yekudyidzana kwepasi rose.
Kukandira kwemhando yepamusoro uye kuenderera mberi kwemajini emakambani:
Mucherechedzo mutsva unotora ruvara rwebhuruu neorenji, nebhuruu inofananidzira tekinoroji, kuvimba, uye kugadzikana, zvichiratidza hunyanzvi uye kuvimbika kweIECHO mumunda wekucheka kwehungwaru, uye kuvimbisa kupa vatengi mhinduro dzinoshanda uye dzakangwara dzekucheka. Orange inomiririra hutsva, simba, uye kufambira mberi, kusimbisa simba rekufambisa kweIECHO yekutsvaga hunyanzvi hwetekinoroji uye kutungamira kusimukira kweindasitiri, uye inofananidzira kutsunga kwayo kuwedzera uye kufambira mberi mukuita kwekudyidzana kwenyika.
IECHO yakaburitsa LOGO nyowani, yakaratidza danho idzva rekudyidzana kwepasirese. Isu takazara nekuvimba uye tichashanda pamwe chete nevadyidzani vepasi rese kuti tiongorore musika. "BY YOUR SIDE" inovimbisa kuti IECHO yagara ichifamba nevatengi kupa rubatsiro rwemhando yepamusoro uye masevhisi. Mune ramangwana, IECHO ichatanga zvirongwa zvekudyidzana kwepasi rose kuunza zvimwe zvinoshamisa uye kukosha. Kutarisira budiriro inoshamisa!
Nguva yekutumira: Aug-05-2024