Emva kweminyaka engama-32, i-IECHO iqalile kwiinkonzo zengingqi kwaye yanda ngokuthe ngcembe kwihlabathi jikelele. Ngeli xesha, i-IECHO yafumana ukuqonda okunzulu kweenkcubeko zemarike kwimimandla eyahlukeneyo kwaye yasungula izisombululo zeenkonzo ezahlukeneyo, kwaye ngoku inethiwekhi yenkonzo isasazeka kumazwe amaninzi ukufikelela kwiinkonzo zasekhaya zehlabathi. Le mpumelelo ibangelwe yinkqubo yayo yothungelwano ebanzi neshinyeneyo kwaye iqinisekisa ukuba abathengi behlabathi banokonwabela ngokukhawuleza nangenkxaso yobuchwephesha ngexesha.
Ngo-2024, i-brand ye-IECHO yangena kwinqanaba elitsha lokuphucula iqhinga, ihlola nzulu kwintsimi yenkonzo yelizwe jikelele kunye nokubonelela ngezisombululo zenkonzo ezihlangabezana neemarike zasekhaya kunye neemfuno zabathengi. Olu hlaziyo lubonisa ukuqonda kwe-IECHO ngotshintsho lwemarike kunye nombono weqhinga, kunye nenkolelo eqinileyo yokubonelela ngeenkonzo ezigqwesileyo kubathengi behlabathi.
Ukulungelelanisa nophuculo lwesicwangciso sophawu, i-IECHO iye yaphehlelela i-LOGO entsha, yamkele uyilo lwangoku kunye noluncinci, ukudibanisa intetho yophawu, kunye nokwandisa ukuqondwa. I-LOGO entsha idlulisela ngokuchanekileyo awona maxabiso angundoqo kunye nokuma kweshishini, iphucula ulwazi lohlobo nodumo, yomeleza ukukhuphisana kwemarike yehlabathi, kwaye ibeka isiseko esiluqilima sokukhula kunye nempumelelo yeshishini.
Ibali leBrand:
Ukuthiywa kwe-IECHO kubonisa intsingiselo enzulu, ebonisa inguqulelo entsha, i-resonance kunye noqhagamshelwano.
Phakathi kwazo, u-“Mna” umele amandla awodwa abantu, egxininisa intlonipho kunye nokuncoma izinto ezixabisekileyo zomntu ngamnye, kwaye sisibane somoya sokusukela ukusungula izinto ezintsha kunye nokuzigqatsa.
Kwaye 'i-ECHO' ifanekisela i-resonance kunye nempendulo, imele i-resonance yeemvakalelo kunye nokunxibelelana ngokomoya.
I-IECHO izibophelele ekudaleni iimveliso kunye namava achukumisa iintliziyo zabantu kwaye akhuthaze ukuvakala. Sikholelwa ukuba ixabiso lunxibelelwano olunzulu phakathi kwemveliso kunye nengqondo yomthengi. I-ECHO itolika ingcamango ethi "Akukho zintlungu, akukho nzuzo". Siyaqonda ngokunzulu ukuba zininzi iinzame kunye nemigudu emva kwempumelelo. Lo mzamo, i-resonance, kunye nokuphendula ngundoqo we-brand ye-IECHO. Ukukhangela phambili kwizinto ezintsha kunye nokusebenza kanzima, yenza i-IECHO ibe yibhuloho yokudibanisa abantu kunye nokuvuselela i-resonance. Kwixesha elizayo, siya kuqhubeka ukuqhubela phambili ukuhlola ihlabathi lebhrendi elibanzi.
Yaphula ubukhoboka besicatshulwa kwaye wandise umbono wehlabathi:
Ukuqhawula kwisithethe kunye nokwamkela ihlabathi. Ilogo entsha ishiya umbhalo omnye kwaye isebenzisa iisimboli zegraphic ukufaka amandla kuphawu. Olu tshintsho lubalaselisa isicwangciso sehlabathi jikelele.
Ilogo entsha idibanisa izinto ezintathu zegraphics ezithe zatyhilwa, ezibonisa amanqanaba amathathu e-IECHO ukusuka ekuqaleni ukuya kuthungelwano lwelizwe ukuya kutsho kumtsi wehlabathi, ebonisa ukomelezwa kwamandla enkampani kunye newonga lemarike.
Kwangaxeshanye, le mizobo mithathu iphinde yatolika ngobuchule oonobumba "K", ehambisa ingqikelelo ephambili ethi "Isitshixo", ebonisa ukuba i-IECHO ibona ukubaluleka kobuchwephesha obuphambili kwaye ilandela ukutsha kwetekhnoloji kunye nokuphumelela.
I-logo entsha ayijongi kuphela imbali yenkampani, kodwa ikwabonisa iplani yekamva, ibonisa ingxinano kunye nobulumko bokhuphiswano lwemarike ye-IECHO, kunye nenkalipho kunye nokuzimisela kwendlela yayo yokudityaniswa kwehlabathi.
Imvelaphi esemgangathweni edlalwayo kunye nohlobo oluqhubekayo loshishino:
I-logo entsha ithatha umbala ohlaza okwesibhakabhaka kunye ne-orenji, kunye ne-blue efanekisela iteknoloji, ukuthembela, kunye nokuzinza, okubonisa ubugcisa kunye nokuthembeka kwe-IECHO kwintsimi yokusika ngobukrelekrele, kwaye uthembisa ukubonelela abathengi ngezisombululo zokusika ezisebenzayo kunye nezilumkileyo. I-Orange imele ukutsha, amandla, kunye nenkqubela phambili, igxininisa amandla okuqhubela phambili kwe-IECHO yokuqhubela phambili iteknoloji kunye nokukhokela uphuhliso loshishino, kwaye ibonakalisa ukuzimisela kwayo ukwandisa nokuqhubela phambili kwinkqubo yokubambisana kwehlabathi.
I-IECHO ikhuphe i-LOGO entsha, ephawule inqanaba elitsha lokudityaniswa kwehlabathi. Sizele ukuzithemba kwaye siya kusebenza kunye namahlakani ehlabathi ukuhlola imakethi. "NGENXA YAKHO" ithembisa ukuba i-IECHO ibisoloko ihamba kunye nabathengi ukubonelela ngenkxaso ephezulu kunye neenkonzo. Kwixesha elizayo, i-IECHO iya kuqalisa uluhlu lwamanyathelo okubambisana kwehlabathi ukuzisa izinto ezimangalisayo kunye nexabiso. Sijonge phambili kuphuhliso olumangalisayo!
Ixesha lokuposa: Aug-05-2024