Ngemuva kweminyaka engama-32, i-IECHO isiqalile ezinsizeni zesifunda futhi yanda kancane kancane emhlabeni jikelele. Ngalesi sikhathi, i-IECHO yazuza ukuqonda okujulile kwamasiko ezimakethe ezifundeni ezihlukahlukene futhi yethula izixazululo ezihlukahlukene zesevisi, futhi manje inethiwekhi yesevisi isakazeka emazweni amaningi ukuze kuzuzwe izinsizakalo zasendaweni zomhlaba wonke. Le mpumelelo ingenxa yohlelo lwayo lwenethiwekhi yesevisi ebanzi futhi eminyene futhi iqinisekisa ukuthi amakhasimende omhlaba angajabulela ukwesekwa kwezobuchwepheshe okusheshayo nochwepheshe ngesikhathi.
Ngo-2024, uhlobo lwe-IECHO lwangena esigabeni esisha sokuthuthukisa, lujula emkhakheni wesevisi yendawo yomhlaba wonke futhi luhlinzeka ngezixazululo zesevisi ezihlangabezana nezidingo zemakethe yendawo kanye nezidingo zamakhasimende. Lokhu kuthuthukiswa kukhombisa ukuqonda kwe-IECHO izinguquko ezimakethe kanye nombono wamasu, kanye nenkolelo yayo eqinile yokuhlinzeka ngezinsizakalo ezinhle kakhulu kumakhasimende omhlaba.
Ukuze ihambisane nokuthuthukiswa kwesu lomkhiqizo, i-IECHO yethule i-LOGO entsha, isebenzisa idizayini yesimanjemanje nencane kakhulu, ihlanganisa inkulumo yomkhiqizo, futhi ithuthukisa ukuqashelwa. I-LOGO entsha iwadlulisela ngokunembile amanani ayisisekelo kanye nokuma kwemakethe kwebhizinisi, ithuthukisa ukuqwashisa ngemikhiqizo nedumela, iqinisa ukuncintisana kwezimakethe zomhlaba wonke, futhi yenza isisekelo esiqinile sokuchuma kanye nempumelelo yebhizinisi.
Indaba yomkhiqizo:
Ukuqanjwa kwe-IECHO kusho incazelo ejulile, efanekisela ukuqanjwa kabusha, ukuzwakala kanye nokuxhumana.
Phakathi kwazo, elithi “Mina” limele amandla ayingqayizivele abantu ngabanye, ligcizelela inhlonipho nokutuswa kwezimiso zomuntu ngamunye, futhi liyisibani esingokomoya sokuphishekela ukusungula izinto ezintsha nokuzithuthukisa.
Futhi 'i-ECHO' ifanekisela ukuzwakala nokusabela, imelela ukuzwakala kwemizwa nokuxhumana okungokomoya.
I-IECHO izibophezele ekwakheni imikhiqizo kanye nolwazi oluthinta izinhliziyo zabantu futhi lukhuthaze ukusabela. Sikholelwa ukuthi inani liwukuxhumana okujulile phakathi komkhiqizo nengqondo yomthengi. I-ECHO ihumusha umqondo othi “No pains, no gains”. Siyaqonda ngokujulile ukuthi kunenqwaba yemizamo nemizamo ngemuva kwempumelelo. Lo mzamo, ukuzwakala, kanye nokuphendula kuwumgogodla womkhiqizo we-IECHO. Sibheke phambili ekusungulweni nasekusebenzeni kanzima, yenza i-IECHO ibe ibhuloho lokuxhuma abantu ngabanye futhi ikhuthaze ukuzwakala. Ngokuzayo, sizoqhubeka nokuqhubekela phambili ukuze sihlole umhlaba womkhiqizo obanzi.
Yephula ukuboshwa kombhalo futhi wandise umbono womhlaba wonke:
Ukuhlukana nesiko nokwamukela umhlaba. Ilogo entsha ilahla umbhalo owodwa futhi isebenzisa izimpawu eziyingcaca ukuze ifake ubungqabavu kumkhiqizo. Lolu shintsho lugqamisa isu lokuhwebelana kwembulunga yonke.
Ilogo entsha ihlanganisa izici ezintathu zemifanekiso yemicibisholo engavuliwe, ebonisa izigaba ezintathu ezinkulu ze-IECHO kusukela ekuqaleni ukuya kunethiwekhi kazwelonke bese kuya ekugxumeni komhlaba wonke, okubonisa ukuthuthukiswa kwamandla enkampani kanye nesimo semakethe.
Ngesikhathi esifanayo, lezi zithombe ezintathu ziphinde zahumusha ngobuciko izinhlamvu ze-"K", zidlulisa umqondo oyinhloko othi "Ukhiye", okubonisa ukuthi i-IECHO ibheka ukubaluleka okukhulu kubuchwepheshe obuyinhloko futhi iphishekela ukusungulwa kwezobuchwepheshe kanye nempumelelo.
Ilogo entsha ayibukezi nje umlando wenkampani kuphela, kodwa futhi ikhombisa ipulani yesikhathi esizayo, ikhombisa ukuqina nobuhlakani bomncintiswano wezimakethe we-IECHO, kanye nesibindi nokuzimisela kwendlela yayo yokuhwebelana kwembulunga yonke.
Ingemuva lekhwalithi yokusakaza kanye nezakhi zofuzo zebhizinisi eziqhubekayo:
Ilogo entsha ithatha umbala oluhlaza okwesibhakabhaka nowolintshi, onobuchwepheshe obuluhlaza obufanekisela ubuchwepheshe, ukwethembana, nokuzinza, okubonisa ubungcweti nokuthembeka kwe-IECHO emkhakheni wokusika ngobuhlakani, futhi ithembisa ukunikeza amakhasimende izixazululo zokusika ezisebenza kahle nezihlakaniphile. I-Orange imele ukusungulwa, ubungqabavu, kanye nenqubekelaphambili, igcizelela amandla ashukumisayo e-IECHO ekuphishekeleni ukuqanjwa kabusha kwezobuchwepheshe nokuhola ukuthuthukiswa kwemboni, futhi ifanekisela ukuzimisela kwayo ukwandisa nokuqhubekela phambili enqubweni yokuhwebelana kwembulunga yonke.
I-IECHO ikhiphe i-LOGO entsha, ephawule isigaba esisha sokuhwebelana kwembulunga yonke. Sigcwele ukuzethemba futhi sizosebenzisana nozakwethu bomhlaba ukuhlola imakethe. “NGASESEKHONI SAKHO” ithembisa ukuthi i-IECHO ibilokhu ihamba namakhasimende ukuze inikeze ukwesekwa nezinkonzo zekhwalithi ephezulu. Esikhathini esizayo, i-IECHO izokwethula uchungechunge lwezinhlelo zokuhwebelana kwembulunga yonke ukuze ilethe izimanga eziningi kanye nenani. Sibheke phambili ekuthuthukisweni okumangalisayo!
Isikhathi sokuthumela: Aug-05-2024